KRANE STUDIOS PROCESS

A PUZZLE WELL PLANNED

HMMM…

WHAT IS THE GOAL?

At Kranestudios, we always work towards the ultimate goal of our clients. That means the purpose of creating the website. Before we commence on creating the website, we’d like to know what the aim of the website is. Is it to churn out vital information, to sell products, or to perhaps, amuse?

Knowing this will assist us in defining and streamlining the scope. This will help in setting up necessary web pages and features. It’ll also help in achieving the purpose of the website, and managing the time requires to get it done.

WHERE IT ALL STARTS MIGHT BE WHERE IT ENDS

END-USERS… STRATEGIZE… WEBSITE AND PERCEPTION

THE END USER

Once we know the goal of your website, then we move to the end-user of the website. Who’re your target audiences, and what’s their demographic? What’re their pressing needs?

This will help in personalizing the website for them, thereby increasing the engagement, reducing bounce rates, and increasing conversion of the website.

STRATEGIZE

The next thing is to implement some goal-driven strategies for your website creation. We want the website to have the caliber to sway the visitors within seconds when they land on your website. 

This will ultimately turn them into recurring customers and also make Google index your web pages easily.

WEBSITE STYLE AND PERCEPTION

Here, we pay attention to the website style and the likely perception of your potential customers visiting it.

We’re aware of how crucial the style of the website is to the goal of creating it, and so, we leverage our experts’ creativity in achieving this.

We take into account the visual perception and the underlying psychology of your website visitors when choosing the style. We strive to guide your website visitors through the site without hassles. 

LAYOUT/WIREFRAME

YOU’RE NOT GOING TO BUILD A HOUSE WITHOUT BLUEPRINTS?

BLUEPRINT

OUTLINE IS VITAL

Unlike some studios, we’re after the quality and effectiveness of your website. This is the reason why we usually set aside an appreciable amount of time on the outline or visual representation of your website.

SQUARE=BOX

STAY FOCUSED WITHOUT DISTRACTIONS

With the use of basic shapes and lines, we try to preview the layout, elements placement, ease of navigation, and functionality of the website.

This will give an overview of the whole webpage beforehand without getting sidetracked by colors and images. We want to devote the time now for clarity than wasting time in the future on changing designs.

COLOR THEME

Choosing a color for your website may be quite tricky, especially if you don’t have a natural aptitude for color. Still, with our years of experience doing this, you’re sure of excellent combinations.

 

Don’t worry; we’re both working towards achieving an inspiring and unforgettable website. 

 

Here’s how we roll in the colors!

  • First off, we’ll choose a perfect dominant color for the website.
  • Then combine complementary colors to form the right color scheme.
  • We’ll choose a perfect background color that’s in tandem with website color.
  • Employ the right color in its right place on the website.

TYPOGRAPHY

We ensure strict adherence to any element that may compromise your website optimization.

The use of standard fonts of not more than three types has been reported to be perfect for any website. That’s exactly what we do!

 Also, we always choose a typeface that’s perfect for different screen sizes and resolutions. This makes the website well structured and professional.

 

IMAGES/ICONS

Icons/Images have been in use even before the advent of the internet. This says more about its importance in both the online and offline worlds. You can’t afford to use them.

Our experts know this at Kranestudios as they effectively use these powerful tools for proper communication.

We carefully use these icons, too, among other things, to direct your website visitors to the crucial stuff on the site. We know these visitors have got some seconds to check if the site is worth their patience or not, so we use these icons to improve the readability of the pages on your website.